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We build dreams.

Back in 1969, in the English seaside town of Poole, it was certainly the wish of two brothers.

More specifically, Robert and John Braithwaite’s desire was to build a new kind of boat.

A boat that used new materials and technology, with designs tailored to their customer’s dreams.

So it was a beginning that was all about dreams – and making them real.

It was at this point the Braithwaite brothers saw a unique opportunity.

Fate creates opportunity.

Throughout the 1960s, the Braithwaite brothers worked at Friar’s Cliff Marine, a company that sold yachts made by American boat builder Owens Cruisers Incorporated.

Friar’s Cliff Marine became Poole Powerboats when it moved into the town of Poole. But then a dramatic turn of events steered the direction of the firm forever.

Back in the USA, Owens Cruisers decided they would no longer distribute their craft to Europe, announcing their decision to close the UK operation down.

It was at this point the Braithwaite brothers saw a unique opportunity.

With the blessing of others, Robert and John Braithwaite raised some cash, drove to Owens’ offices in Arundel, and negotiated a deal to acquire their boat moulds.

Now there was just one problem for Poole Powerboats.

The company had never built any kind of seagoing craft before.

But remember, they had that dream.

The voyage begins.

In 1969, there simply were no significant builders of boats for the sports and leisure markets in the UK.

Now, with the Braithwaites at the helm, the team wanted to build these kind of boats – the type that no one else was making.

So the company set about designing the very best leisure craft, integrating new technologies and exploring the greater capabilities of glass reinforced plastic.

Their first boats were small open-cockpit speedboats with deep-chined hulls. The first craft to launch was the Sovereign 17 in 1969, closely followed by the Sovereign 20.

By 1972, the company was exhibiting at the London Boat Show with a range that included a striking new 23-foot model.


One visitor (no other than Formula One driver Henry Taylor) loved the boat, but wanted one to accommodate a full width sun bed – at the time, something no-one had ever thought of doing.

In an early example of Sunseeker giving customers exactly what they want, the team set about designing this new boat, which went on to be a great success.

Riding this wave of early triumph, the company was in the perfect position to fulfil the demands of the growing day cruiser market, launching the Sports 23 and the Daycab 23, the first boat to carry the new Sunseeker name.

Sunseeker had arrived. Now the real voyage could begin.

Meeting the Mediterranean.

By the late 70s, Sunseeker were selling well in UK and northern Europe.

And, with the Daycab 23 now being used by Volvo as a test boat, the foundations were laid for a long-lasting relationship to power their craft.

But Sunseeker still needed to create boats with enhanced style and racing capabilities to break into the increasing Mediterranean market.

No other UK boat builder had taken on the Mediterranean market. And so Sunseeker enlisted the skills of leading boat designer Don Shead.


Shead had designed racing boats and superyachts, but never a production cruiser. Yet Shead saw the potential of combining Sunseeker’s vision with his own unique craft, and began to design a totally new kind of cruiser.

A leap of courage and imagination, the Offshore 28 was the first of its kind made in Europe, combining the twin-drive power and hull lines of an offshore racer with the layout and comfort of a cruiser.

It was Sunseeker’s first big boat, winning sales in the south of France, Spain and Germany, and launching the company as Sunseeker International.

As Sunseeker’s innovative hull designs set greater performance standards, so the sense of Sunseeker’s luxurious style was finessing.

Seeking new worlds.

When the Braithwaite brothers sailed their first cruiser in 1969, it wasn’t just a boat they launched. It was an entirely new world of boat making.

Throughout the decades, Sunseeker has always pursued ever more advanced techniques, so that each craft is more ambitious, more creative – and consequently more successful – than the last.

Now, over half a century onwards, Sunseeker International has a worldwide network of over 80 retail and service locations, exporting over 140 boats a year to more than 45 countries.

Still, Sunseeker’s passion to seek perfection and exceed boundaries is stronger than ever.

It now has a dedicated team of over 2,000 highly skilled designers, engineers and master craftsmen to realise their distinctive craft.

Yet, in other ways, some things have remained constant. The Braithwaite brothers began with a simple idea: to create a boat that would surpass anything made before.

And Sunseeker has always stayed true to that thought.

The brand’s enormous global strength can be greatly attributed to its commitment to constantly set new standards – each craft exceeding the one before it. Breaking new waves. Discovering new horizons.

And always seeking more.



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